Santa Barbara Chicken Ranch has been serving the best mesquite BBQ chicken and and tri-tip for over 20 years. They use only mesquite charcoal to cook their meat and it makes all the difference. Chicken Ranch is a local favorite and caters a large number of events in the area each year. Their newest location opened in 2013, bringing The Ranch to the city of Ventura. With 3 locations in operation, there’s no shortage of Chicken Ranch fans in Santa Barbara!
Santa Barbara Chicken Ranch was ready to expand but needed help updating their online image to match their locations. When ZeeBlu showed them the design for their new website, they knew they had to have it. Their old website held no SEO value and was in need of updated photography and design. ZeeBlu initiated an SEO strategy, built Chicken Ranch a new website, created an email campaign and started managing their Facebook page in order to bring their fun-loving brand online consistency. Santa Barbara Chicken Ranch now engages with their customers through each of these platforms, driving traffic to their website and Facebook pages with monthly specials that bring them in the door. SEO is building their recognition in the new Ventura market and we have some fun videos being released in the near future..
For over 50 years, Girls Inc of Greater Santa Barbara has been the leading non-profit in providing youth services to girls ages 4 1/2 to 18. They have recently partnered with zeeblu as part of a digital marketing strategy to aggresively expand their reach 30%. The following is an interview Charles Caldwell, Director of Advancement with Girls Inc, SB.
Camp Canine has been Santa Barbara’s premier pet resort, spa and training center since it opened its doors in 1984. Mary Sorosky and her husband, John, began building the dog haven with playtime in mind and Camp Canine now boasts of two play areas: Lake Splashmore and Camp Run-A-Muck. Complete with cabins, swimming pools, waterfalls, and plenty of room for dogs to run and jump around, Camp Canine is where every dog wants to be. The camp has over 30 years experience of raising and training dogs and cares for each of its guests and campers with a passion for his or her care and comfort. They also offer spa, exercise, training and transportation services.
Camp Canine wanted to stand out as every dog’s number one choice for a “day of play.” They wanted their camp branding to stand out across all of their media platforms, so ZeeBlu took over their website, email campaign, and Facebook page. With a brand as playful as their clients, we were able to easily engage fans with a hashtag campaign. We also initiated an SEO strategy to highlight Camp Canine’s other services such as grooming and boarding. And to top it all off, we created a monthly video campaign that also highlighted different aspects of the Camp Canine experience, which has gathered over 600 total views. By driving traffic between each of these mediums, their campers can become a part of a the Camp Canine family and culture.
Dario Furlati jumped into the restaurant business when he first moved from Italy to the United States. After working in Beverly Hills, Irvine and Aspen, Dario settled in Santa Barbara where he was the executive chef at Pane e Vino in Montecito and later a partner at Trattoria Via Vai, Bucatini, Ca’Dario Ristorante, Enoteca Primo and Tre Luna. He retained Ca’Dario as his own and opened Ca’Dario Pizzeria in December of 2012. Both locations boast of authentic Italian fare and wines, favored among locals. In fact, Ca’Dario was voted the best Italian restaurant in Santa Barbara in 2013.
While Ca’Dario has been a well established restaurant in Santa Barbara for many years, the Pizzeria is a rather new venture. Both locations were in need of a new website in order to update their online presence. ZeeBlu created two complementary websites for Ca’Dario and also photographed several of their dishes so their websites would appeal to appetites everywhere. We also took over Ca’Dario’s Facebook page and created another page focused on the Italian community here in Santa Barbara. We created “Italian Riviera, Santa Barbara” to bring together Italians, those who love Italian food, those looking for Italian events and those who can’t help but feel like their backyard looks an awful lot like Italy. The Italian Riviera page had over 50 fans within the first week of its launch and as a page sponsored by Ca’Dario, the restaurants are getting twice the exposure on Facebook.
Sorriso Italiano offers a taste of Italy in the heart of Isla Vista. The Gerli family moved to from Italy with the ambition to share their family recipes, each of which requires only the freshest and most natural ingredients. The restaurant serves authentic Italian food as well as beer and wine pairings. Their wine list is, in fact, the only in Isla Vista. The restaurant also offers weekly lunch specials, buffets, and wine tastings. Just as “Sorriso Italiano” translates to “Italian Smile,” this eatery is a favorite among students and Italian food lovers.
Sorriso Italiano wanted their website to distinguish themselves from other eateries in the area by showcasing their food and their community promotions. ZeeBlu spent the afternoon with Sorriso, photographing their dishes and ingredients as to highlight the fresh and authentic presentation that matches the flavors of each menu item. Sorriso’s website includes menu and ingredient descriptions as well as essential information about their catering and delivery services. Sorriso also wanted to showcase their community involvement and appreciation on the website and decided to carry this same focus into their email campaign. Before ZeeBlu, Sorriso had no reliable method about informing customers about specials, events, and wine tastings. With ZeeBlu’s help, Sorriso has collected hundreds of emails at their location and reaches each one with a monthly newsletter about what is new and happening at their favorite Italian spot. Attendance for events has grown and clicks to their “Order Now” buttons only prove just how much those customers truly love Sorriso’s authentic cuisine.
Cajun Kitchen Cafe was founded in 1984 and has continued to be a family-owned business for the past 30 years. Now with 5 locations from Goleta to Ventura, Cajun Kitchen is a staple for breakfast or lunch. The restaurant serves traditional dishes and Cajun specialties and has remained a favorite in the Santa Barbara area for several years. As ownership began transitioning to the latest generation, Cajun Kitchen has started to update their branding while still offering the same celebrated menu from years past.
Cajun Kitchen has succeeded with print and word of mouth advertising since 1984, but as their customer demographic has transitioned into the age of digital, Cajun Kitchen knew they should too. Before teaming with ZeeBlu, Cajun Kitchen had an outdated website that did not reflect the aesthetic changes the restaurant had started making. Their website and even menu were so outdated that they insisted on putting up a landing page until ZeeBlu’s design was complete.
Select Staffing is a leading provider of temporary staffing and employment services across the United States. Founded and headquartered in Santa Barbara, Select Staffing is very involved with the community and is a resource for both job seekers and companies. Their cutting-edge recruiting techniques match enthusiastic and qualified workers with jobs they will love and excel in.
While Select Staffing is a billion-dollar company with over 400 branches, they place a huge emphasis on community. Select turned to ZeeBlu to help them create a video campaign that would extend past their tutorials and reach the people behind the process. ZeeBlu came up with 5 videos for the company, including one that highlighted the CEO’s first jobs and another that gives the local story behind the national name. With these videos, Select is able to give their company the added personality they hope to share with each of their applicants and clients.
Massage Green Spa offers affordable luxury services to Santa Barbara. They offer several types of massage as well as facials and waxing services. Massage Green believes massage therapy should be a part of everyone’s wellness routine and offers spa memberships as well as walk-in appointments. Their soothing ambiance, range of essential oils, fresh spa water and community outreach lets Massage Green stand out among other spas in town.
As a part of a large franchise, Massage Green Spa wanted to differentiate themselves in Santa Barbara. While they had a corporate website, they were interested in creating their own website and voice while remaining loyal to the Massage Green brand. We created their new website in August of 2013 and redirected their SEO efforts to support their individual branch. ZeeBlu also started managing their Facebook account, creating one of the most engaging pages among Santa Barbara spas.
Steven Giles cooked through some of London’s finest restaurants before settling in Santa Barbara and opening the award-winning Sage & Onion in 1999, proudly serving fine dining cuisine until he closed its doors in 2007. After getting married & having 2 more kids, the food industry called the family back creating Sage & Onion Café to be a new breakfast and lunch spot with a take-away dinner option in Santa Barbara & Goleta. Sage & Onion Cafe is also home to XO Coffee, Old Town Goleta’s only coffee shop! Together, the two locations are the maintained by Steven and his wife, Maria.
Sage & Onion is focused on community as a favorite location in Old Town Goleta. The Cafe was in need of a website that showcased how much more Steven and Maria offered than just coffee and sandwiches. Their community contributions are highlighted throughout the website and the navigation and contact options make Sage & Onion stand out over other restaurants. ZeeBlu also wanted to introduce the Giles family to highlight the personal ties Sage & Onion has to its customers so we created a video that introduces Steven, his family, and the mission statement behind Sage & Onion. Together the website and video create a bond between the Cafe and its customers, helping them stand out in the community.
Santa Barbara Surfacing is a specialty coating company that has provided coating, waterproofing and surfacing services in California since 1993. Each of their employees are manufacturer trained and experts in their services. They cater to both commercial and residential projects, including the surfaces of the Carriage and Western Art Museum, UCSB, and the Santa Barbara Airport. “Why replace when you can resurface?”
Santa Barbara Surfacing was very skeptical of digital marketing but they decided to give ZeeBlu a chance to show them what it can do. We redesigned their website and updated the layout for easier navigation of service examples, color charts, and before and after photos. We also created a monthly email campaign, which generates the company an average of 5 jobs a month from the responses alone. In fact, their email open rate remains double of the industry average. We also implemented an SEO strategy that drives new leads to their website and often to their email opt-in as well. We have also helped Santa Barbara Surfacing update their Facebook page and created a 3 video strategy that highlights their commercial services, residential services, and the company as a whole.
Chad Ratliffe is a true visionary and entrepreneur. He has travelled to 49 of the United States and more than 20 countries overseas before coming back to Santa Barbara to marry his beautiful wife and start a family. He now has 5 children all within 6 years of age. Chad wanted to be a professional fisherman, follow up by his dream of NBA superstardom, but he settled on Entrepreneur. Chad is a novice beekeeper, chicken farmer and an official Ironman - he completed Ironman Florida in 2013. He still enjoys fishing, but most of all he enjoys spending time with his amazing wife and children.
Christina Ruiz grew up on the central coast (she’s a 4th generation Californian!) and she has a degree in Marketing from CSUN. She’s had the travel bug since an early age, and she once spent two months backpacking through South America with her sister. Christina is a foodie, and a great cook, but unfortunately she has never gotten along very well with the oven (baking isn’t her forte). Her hobbies include painting, reading Stephen King novels, film—especially 80’s comedies and horror—karaoke, and road trips. Christina has an addiction to shoes, arachnophobia, and a cat named Pussy Galore.
Fred Buckley grew up in San Diego and has lived in Santa Barbara for eleven years. He graduated from UCSB with a degree in Film and Media Studies. During his senior year, Fred received the Lazarus Screenwriting Scholarship, which was juried by Tom Lazarus (Stigmata) and Scott Frank (Minority Report). Biking, surfing, and playing guitar are just a few of Fred’s passions. He also enjoys cooking and spending time with his two children. And of course, long walks on the beach and getting caught in the rain.
Jason Messick has a talent for digital art and photography which was honed at the Brooks Institute in Santa Barbara — scope out his Instagram for some rad photos of his travels and family life. What Jason lacks in shiny watches, he makes up for is sweater vests. He is an amateur magician and the father of Sir Charles, the fish.
His favorite musician is Tom Waits and he does a very decent impression of almost anyone you can think of. You’re most likely to find Jason beastmode-ing in the Creative Suite and Wordpress, or mass emailing the newest Buzzfeed list. Also, he’s a real life Fruit Ninja and a self-proclaimed shoe hoarder.
Nick Zurovski was born in San Jose. He graduated from UCSB with a degree in Business Economics, and he’s been a Santa Barbara resident ever since. Nick is an active guy. He’s a member of the second best kickball team in town—seriously, they’ve won second place for the past four years. Nick also coaches a pony baseball team: the Pirates. When he isn’t closing deals and doing anything and everything for his clients, Nick’s either playing softball, disc golf, or hiking around the Santa Barbara Mountains. He’s also been known to pick his favorite song, “Bubble Butt”, from any and every jukebox he finds.
Roger Willmon, a veteran venture capital investor, has a long career of backing successful businesses. “The key criteria of any situation I look to become involved in, is the quality of the team involved, the clarity of the market, a strategy to dominate that market, and passionate leaders driven to achieve success. And of course, a business needs that indescribable spark.” Roger saw that spark in ZeeBlu, and his support has been invaluable to ZeeBlu's development.
Scott Martiny, a local Entrepreneur, has an extensive portfolio of business success around the country. He has executive management experience at Kronos Inc., InfoGenesis Inc., and Strategic Business Solutions. His experience recruiting, organizing, and training numerous direct sales forces has taken the ZeeBlu team to the next level. Scott's speeches usually involve one-liners from 80's movies; an ode to his sense of humor and his natural ability to lead and inspire.
Spenser Gabin is a baller behind the camera. He got started in film doing goofy shorts with his friends in middle school. From there, he worked his way to Northwestern, where he graduated with a degree in Film and Production and a minor in World Domination. He has worked with the CEO of Dollar Shave Club, and he enjoys anything outdoors: cycling, hiking, camping, kayaking; he has been known to go paddle boarding at lunch. Spenser also likes to run quickly for extended periods of time.
He’s completed a marathon and recently placed first in a 5k. Spenser has a thing for Cliff Bars and dried fruit, and the use of BPA free water bottles is central to his religion. Charging dead batteries with his solar panel is a one his greatest pleasures.
Tori Bodin is a literary lover to the very core of her being. On multiple occasions, she’s been spotted reading Shakespeare in the park—no joke. She’s a Ventura native with a Bachelors Degree in English from UCLA; she proudly holds the title of resident grammar policewoman in the office. 284 of her 300 Instragram posts are of her dog London.
She loves indie music, and Coachella is her favorite holiday. On the weekend you can find her around Santa Barbara with her dog, hunting for happy hours. She is an avid contributor to 10Best.com and her blog is a great place to find trendy fashion tips and blurbs about local Santa Barbara and Ventura hot spots. She’s also enjoys skiing, and fantasizing about Porsches.
She may hail from the windy city, but Grace is no monster of the midway. With running, hiking, and wave riding topping her to-do list, it’s no wonder she landed in Santa Barbara. When she’s not owning the beach on any given day, she’s owning some delicious food. She’s a lover of pizza, sub sandwiches, and well made hot dogs - we think that’s the Chicago in her. Growing up in a large Irish family, she developed people skills early on - which is why she can charm the pants off pretty much anybody now. She’s also a recognized expert on not just the Sopranos, but films and TV shows about the mafia in general. So if you need a wartime consigliere, you know where to find her.
What does the Zebra say?